TY  - BOOK
AU  - Ketchen, David J. 
TI  - Strategy : 2008-2009
SN  - 9780073381282
AV  - HD30.28.K48 
PY  - 2009///
CY  - Boston 
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Business planning
N1  - Includes index; Ketchen, Strategy 2007--2008 
Contents 
Part 1 Setting the Stage for Competitive Advantage 
Chapter 1 What Is Strategic Management? 
Chapter 2 The Context of Strategic Management 
Chapter 3 Analyzing the Internal Environment of the Firm Chapter 4 Analyzing the External Environment 

Part 2 The Selection of Strategies 
Chapter 5 Corporate-Level Strategy 
Chapter 6 Business-Level Strategy 

Part 3 Strategy Implementation and Control 
Chapter 7 Creating Effective Organizational Designs 
Chapter 8 Strategic Control

 Part 4 Case Analysis 
Chapter 9 Analyzing Strategic Management Cases 
Appendix to Chapter 9: Financial Ratio Analysis 
CASES: Case 1 Enron: On the Side of the Angels 
Case 2 QVC Case 3 JetBlue Airlines: Is the Blue Fading? 
Case 4 Johnson & Johnson 
Case 5 Yahoo! Case 6 World Wrestling Entertainment
 Case 7 The Casino Industry 
Case 8 Claire's Stores: Competing Betwixt and Between 
Case 9 Nintendo's Wii 
Case 10 Ford Motor Company on the Edge?
ER  -