TY  - BOOK
AU  - Michael J Etzel; 
AU  - Bruce J Walker; 
ED  -  	
ED  - William J Stanton
TI  - Marketing
SN  - 9780070189546
SN  - 007018954
AV  - HF5415 .S745
PY  - 1997///
CY  - New York : 
PB  - Prentice Hall, 
KW  - Marketing
N1  - Includes bibliographical references and index; Modern marketing   1
Target markets   101
Product   189
Price   271
Distribution    339
Promotion    437
Marketing in special fields    511
Managing the marketing effort   567
ER  -