TY  - BOOK
AU  - Etzel micael J
AU  - Walker Bruce J.
ED  -  Stanton William J
TI  - Marketing
SN  - 9780072553727
AV  - HF5415 .S745
PY  - 2004///
CY  - Boston, London
PB  - McGraw-Hill, Irwin
KW  - Marketing
N1  - Includes index; The nature and scope of marketing -- 2
Identifying and selecting markets --  86
Product --  206
Price --  316
Distribution --  386
Promotion -- 482
managing the marketing effort.--  568
ER  -