TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis
SN  - 1405119993 (pbk. : alk. paper)
AV  - HD30.28 .G75                                                                                                      
PY  - 2005///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Strategic planning
KW  - Management
N1  - Includes index; The concept of strategy --
Goals, values, and performance --
Analyzing the industry environment --
Intra-industry analysis --
Analyzing resources and capabilities --
Organization structure and management systems --
The nature and sources of competitive advantage --
Cost advantage --
Differentiation advantage --
Industry evolution --
Technology-based industries and the management --
Competitive advantage in mature industries --
Vertical integration and the scope of the firm --
Global strategies and the multinational corporation --
Diversification strategy --
Managing the multibusiness corporation --
Current trends in strategic management
ER  -