TY  - BOOK
AU  -  	Harold Whitehead
TI  - The administration of marketing and selling
AV  - HF5415 .W545
PY  - 1958///]
CY  - London, 
PB  - Pitman 
KW  - Sales personnel.
KW  -  Selling.
KW  -  Marketing --
KW  - Management.
N1  - Includes index; selling in modern business   1
The administrative machine   7
The five main functions of executive control   12
The ecomonic background of marketing: limitations   26
The economic backgroung of marketing: aids   33
Market research   46
Sales policy   64
Sales promotion    91
Advertising and publicity   104
Organization of sales department   122
The sales budget   143
Distribution costs    160
Organization for overseas market   177
The salesman    191
The training of salesmen    211
The dealer and dealer relationships    220
Conclutions   234
Appendices   248
Index   251
ER  -