TY  - BOOK
AU  -  	Pravin Kumar Tayal
TI  - New trends in marketing
SN  - 9788176114080
SN  -  	8176114
AV  - HF5006 
PY  - 2007///
CY  -  	Jaipur
PB  -  RBSA, 
N1  - Marketing in rural India   1
Rural marketing: The winning edge  11
 Correlates of service quality and quality of work life: Banking evidence   17
Turn to 'Just in time'  way of thinking   35
Marketing management in India: Slew of effective reforms  51
Operational risk management in commercial Bank  56
Trends in services marketing: A case study of Doctor's patient relationship in Bareilly   66
Higher education under WTO: challenges and opportunities   83
Information systems management    89


ER  -