TY  - BOOK
AU  -  	Johny K Johansson
TI  - Global marketing : : foreign entry, local marketing, and global management
SN  - 9780071263627
SN  - 007126362
AV  - HF1416 .J63
PY  - 2009///
CY  -  	[Place of publication not identified]
PB  -  Mcgraw-Hill Education
KW  -  Export marketing.
KW  -   Sales & marketing
KW  -    Export marketing
KW  -  Management.
N1  - Includes index; Part I: Fundamentals Chapter 1: The Global Marketing Task Chapter 2: Theoretical Foundations Chapter 3: Cultural Foundations Part II: Foreign Entry Chapter 4: Country Attractiveness Chapter 5: Export Expansion Chapter 6: Licensing, Strategic Alliances, FDI Part III: Local Marketing Chapter 7: Understanding Local Customers Chapter 8: Local Marketing in Mature Markets Chapter 9: Local Marketing in New Growth Markets Chapter 10: Local Marketing in Emerging Markets Part IV: Global Management Chapter 11: Global Marketing Strategy Chapter 12 Global Products and Services Chapter 13: Global Branding Chapter 14: Global Pricing Chapter 15: Global Distribution Chapter 16: Global Advertising Chapter 17: Global Promotion, E-Commerce, and Personal Selling Chapter 18: Organizing for Global Marketing
ER  -