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    <subfield code="a">Pearce, John A.</subfield>
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    <subfield code="a">Formulation, implementation, and control of competitive strategy / </subfield>
    <subfield code="c">John A. Pearce II, Richard B. Robinson, Jr.</subfield>
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    <subfield code="a">7th ed</subfield>
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    <subfield code="a"> Boston : </subfield>
    <subfield code="b"> Irwin/McGraw-Hill, </subfield>
    <subfield code="c">2000.</subfield>
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    <subfield code="a">Includes index</subfield>
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    <subfield code="a">I. Overview of Strategic Management. 
Chapter 1. Strategic Management --

II. Strategy Formulation. 
Chapter 2. Defining the Company's Mission and Social Responsibility. 
Chapter 3. The External Environment. 
Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms. 
Chapter 5. Environmental Forecasting. 
Chapter 6. Internal Analysis. 
Chapter 7. Formulating Long-Term Objectives and Grand Strategies.
Chapter 8. Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. 
Chapter 9. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value --


III. Strategy Implementation. 
Chapter 10. Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment. 
Chapter 11. Implementing Strategy through Restructuring and Re-engineering the Company's Structure, Leadership, and Culture. 
Chapter 12. Strategic Control and Continuous Improvement.</subfield>
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    <subfield code="a">Strategic planning.</subfield>
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    <subfield code="a">Robinson, Richard B.</subfield>
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