01551cam a22001574a 4500020001600000050002200016100002000038245011700058250001100175260004400186300003600230500001900266505104400285650003901329700002501368  a0072333235   aHD30.28 b.P3385   aPearce, John A.  aFormulation, implementation, and control of competitive strategy / cJohn A. Pearce II, Richard B. Robinson, Jr.  a7th ed  a Boston : b Irwin/McGraw-Hill, c2000.  a xxxi, 480 p. :biil. ;c26 cm.  aIncludes index  aI. Overview of Strategic Management. 
Chapter 1. Strategic Management --

II. Strategy Formulation. 
Chapter 2. Defining the Company's Mission and Social Responsibility. 
Chapter 3. The External Environment. 
Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms. 
Chapter 5. Environmental Forecasting. 
Chapter 6. Internal Analysis. 
Chapter 7. Formulating Long-Term Objectives and Grand Strategies.
Chapter 8. Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. 
Chapter 9. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value --


III. Strategy Implementation. 
Chapter 10. Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment. 
Chapter 11. Implementing Strategy through Restructuring and Re-engineering the Company's Structure, Leadership, and Culture. 
Chapter 12. Strategic Control and Continuous Improvement.  aStrategic planning.xCase studies.  aRobinson, Richard B.