TY  - BOOK
AU  - Wheelen, Thomas L.
AU  -  Hunger, J. David, 
TI  -  Cases in strategic management
SN  - 0130872946
AV  - HD30.28 |  .W428 
PY  - 2000///
CY  -  Upper Saddle River, N.J. : 
PB  - |b Prentice Hall, |
KW  -  Strategic planning
N1  - "Thes cases were originally part of a hardcover book titled Strategic management and business policy"--Pref; CASES IN STRATEGIC MANAGEMENT. A. Corporate Governance: Questions of Executive Leadership. The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility. The Wallace Group.B. Environmental Issues: Questions of Social Responsibility and Ethics. The Audit. Brookstone Hospice: Heel or Heroine?C. Issues in Strategic Management. FOOD: Arm & Hammer (1998): Poised for Growth? Tasty Baking Company (1998).COMPUTER/INTERNET/SOFTWARE: Microsoft Corporation (1998): Growth versus Antitrust. Apple Computer, Inc. (1997): The Second Time Around. Cisco Systems, Inc. (1998). Sun Microsystems, Inc. (1998).ENTERTAINMENT/TRAVEL: Circus Circus Enterprise, Inc. (1998). The Walt Disney Company (1996): Capital Cities/ABC Merger (Revised). Carnival Corporation (1998). American Council for International Studies (ACIS): Striving to Stay Small.RECREATION EQUIPMENT: Harley-Davidson, Inc. (1998): The 95th Anniversary. Reebok International, Ltd. (1998): Consumer Revolt.MAJOR HOME APPLIANCES: The U.S. Major Home Appliance Industry (1996): Domestic versus Global Strategies. Maytag Corporation (1996): Back to Basics. Whirlpool's Quest for Global Leadership. Whirlpool: the First Venture into India.MASS MERCHANDISING/DEPARTMENT STORES: Kmart Corporation (1998): Still Searching for a Successful Strategy. Wal-Mart Stores, Inc. (1998): Rapid Growth in the 1990s. Nordstrom (1998).SPECIALTY RETAILERS: The Home Depot, Inc. (1998): Growing the Professional Market. Seven-Eleven Japan: Managing a Network Organization. The Body Shop International PLC and Anita Roddick, OBE (1998).SMALL/MEDIUM ENTREPRENEURIAL VENTURES: Inner-City Paint Company (Revised). Vermont Teddy Bear, Inc. (1998): Challenges Facing a New CEO.MANUFACTURING: Sunbeam and Albert J. Dunlap: Maximization of Shareholder Wealth...But At What Cost? Mikromashina of Moscow: Problems and Opportunities of Privatization. A Joint Venture in China: An Expatriate's Experience. Airbus Industrie: Coping with a Giant Competitor.CASES IN INTERNATIONAL STRATEGY

ER  -