TY  - BOOK
AU  - Ghauri,Pervez N.
AU  - Cateora,Philip R.
TI  - International marketing
SN  - 0077108302 (pbk.)
AV  - HF1009 .5
PY  - 2006///
CY  - Maidenhead, Berkshire
PB  - McGraw-Hill Educational
KW  - Export marketing
N1  - Previous ed.: 1999;  	PART I: An Overview; 1 The Scope and Challenge of International Marketing; 2 The Dynamics of International Business; PART II: The Impact of Culture on International Marketing; 3 Geography and History: The Foundations of Cultural Understanding; 4 Cultural Dynamics in International Marketing; 5 Business Customs and Practices in International Marketing; 6 The International Political and Legal Environment; PART III: Assessing International Market Opportunities; 7 Researching International Markets; 8 Emerging Markets and Market Behaviour; 9 Multinational Market Regions and Market Groups; PART IV Developing International Marketing Strategies; 10 Developing International Marketing Strategies; 11 International Market Entry Strategies; 12 Exporting, Managing and Logistics; 13 Developing Consumer Products for International Markets; 14 Marketing Industrial Products and Business Services; 15 The International Distribution System; 16 The International Advertising and Promotion Effort; 17 Personal Selling and Negotiations; 18 Pricing for International Markets; PART V Ethical, Financial and Organisational Issues in International Marketing; 19 Ethical and Social Responsibility in International Marketing; 20 Financing and Managing International Marketing Operations; McGraw-Hill Higher Education New Book Information Autumn 2005 Business & Economics
ER  -