TY  - BOOK
AU  -  Gamble, John 
AU  - Peteraf, Margaret Ann
ED  - Thompson, Arthur A., 
TI  - Essentials of strategic management : :  the quest for competitive advantage 
SN  -  9780078112898 
AV  - HD30.28  .G353
PY  - 2015///]
CY  -  New York, NY : 
PB  -  |b McGraw-Hill Education, ]
KW  - Business Planning
N1  - Includes index; PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
 Section A: Introduction and Overview 
Chapter 1: Strategy, Business Models, and Competitive Advantage 
Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools 
Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 
Chapter 5: The Five Generic Competitive Strategies 
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations 
Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company 
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Superior Strategy Execution - Another Path to Competitive Advantage 
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY Case 1: Mystic Monk Coffee 
Case 2: Under Armour's Strategy in 2013 - Good Enough to Win Market Share from Nike and adidas? 
Case 3: lululemon athletica, Inc. Case 4: Coach Inc. in 2012: Its Strategy in the “Accessible” Luxury Goods Market 
Case 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run? Case 6: Google's Strategy in 2013 
Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger 
Case 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry? 
Case 9: The Walt Disney Company: Its Diversification Strategy in 2012 
Case 10: Robin Hood Case 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and Renewal 
Case 12: Frog's Leap Winery in 2011 - the Sustainability Agenda
ER  -