TY  - BOOK
AU  - Frank,Robert H.
AU  - Glass,Amy Jocelyn
TI  - Microeconomics and behavior
SN  - 0073660833 (alk. paper)
SN  - 978007366
AV  - HB171.5 .F733 2000
PY  - 2000///
CY  - Boston, MA
PB  - McGraw-Hill
KW  - Microeconomics
KW  - Economic man
KW  - Self-interest
KW  - Consumer behavior
N1  - Include index; Part 1 Introduction: thinking like an economist; supply and demand. Part 2 The theory of consumer behaviour - rational consumer choices; individual and market demand; applications of rational choice and demand theories; the economics of information and choice under uncertainty (supplementary); explaining tastes - the importance of altruism and other non-egoistic behaviour (supplementary); cognitive limitations and consumer behaviour (supplementary). Part 3 The theory of the firm and market structure: production; costs; perfect competition; mono[poly; oligopoly and monopolistic competition. Part 4 Factor markets: labour; capital (supplementary). Part 5 General equilibrium and welfare: general equilibrium and market efficiency; externalities, property rights, and the Case theorem; government (supplementary). Appendices: the utility function approach to the consumer budgeting problem; additional topics in demand theory; additional topics in supply theory; search theory and the winner's curse; mathematical extensions of production theory; additional extensions of the theory of costs; additional models of monopolistic competition; a more detailed look at exhaustible resource allocation
ER  -