TY  - BOOK
AU  - McDonald,Mark A.
AU  - Milne,George R.
TI  - Cases in sport marketing
SN  - 0763708631
AV  - GV716 .M39 
PY  - 1999///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett
KW  - Sports
KW  - Marketing
KW  - Case studies
KW  - Economic aspects
KW  - Case method
N1  - Includes bibliographical references and index; Example case and analysis / George R. Milne and Mark A. McDonald --
Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm --
Avid sports / Mark A. McDonald and George R. Milne --
Smugglers' Notch Resort / Rod Warnick --
Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney --
Salt Lake City 2002 Winter Olympic Games --
the prevention of ambush marketing / Jay Gladden and David Shani --
B3 : the bikes, blades, and boards tour / Dan Covell --
Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne --
LPGA Fan Village / William A. Sutton and Cindy Davis --
Ouray case / Suzanne Lainson --
Xerox and the Asian winter games / David K. Stotlar --
Creation and maintenance of brand equity --
the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong --
Miami University --
the Redskins name controversy ; Miami University --
the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal --
Race for the cure / T. Bettina Cornwell and Donald P. Roy
ER  -