TY  - BOOK
AU  - Jeffrey Sussman.
TI  - Power promoting : :  how to market your business to the top!
SN  - 9780471142546
SN  - 047114255
AV  - HF5415 .S9168
PY  - 1997///
CY  - New York
PB  -  Wiley, 
KW  -  	      Marketing.
KW  -   Sales promotion.
KW  -  Promotie (public relations)
N1  - Includes index;  Introduction: Your Business and This Book --
1. Identifying Your Market --
2. Your Name In Lights: The Media Can Make You Famous --
3. Selling the Sizzle: How to Use Publicity to Increase Sales and Profits --
4. Reach Out and Touch a Prospect: Closing Deals --
5. Promoting New Business to Get Newer Business --
6. Organizing Special Events --
7. Signs for Success, Signs of the Times --
8. Low-Cost Promotions that Work --
9. Win-Win Promotions: Contests, Raffles, and Coupons --
10. The Envelope, Please: Awards that Promote Your Business --
11. To Err is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind --
12. Your Marketing Program, Your Press Kit
ER  -