TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 9780077116279
AV  - HF5415.13 .P3242
PY  - 2008///
CY  - London
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
N1  - Previous edition: 2005; Part 1  Service contexts
Part 2  Defining the service
Part 3  Understanding consumers and developing new services
Part 4  Refining the marketing strategy
Going Global
Index    593
ER  -