00639cam a2200157Ma 4500020001800000020001500018050002200033100002000055245005500075250001200130260004400142300004800186500002800234505018400262650003500446 a9780077116279 a0077116275 4aHF5415.13b.P32421 aPalmer, Adrian.10aPrinciples of services marketing /cAdrian Palmer. a5th ed. aLondon :bMcGraw-Hill Education,c2008. axviii, 606 pages :billustrations ;c25 cm. aPrevious edition: 2005. aPart 1 Service contexts Part 2 Defining the service Part 3 Understanding consumers and developing new services Part 4 Refining the marketing strategy Going Global Index 593 0aService industriesxMarketing.