TY  - BOOK
AU  - Mason,Ralph E.
AU  - Rath,Patricia Mink
AU  - Husted,Stewart W.
AU  - Lynch,Richard L.
TI  - Marketing practices and principles
SN  - 9780026356015
SN  - 002635601
AV  - HF5415 .M3324 
PY  - 1995///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Marketing
N1  - Includes index; Unit 1: The world of marketing   2
Unit 2: The consumer market   52
Unit 3: Special markets   110
Unit 4: Marketing research   160
Unit 5: The product   200
Unit 6: Pricing    266
Unit 7: Place    296
Unit 8: Promotion   370
Unit 9: Marketing management    448
Unit 10: Business management and entrepreneurship    486

ER  -