TY  - BOOK
AU  - McDonald,Malcolm
AU  - Tideman,Christopher C.S.
ED  - Chartered Institute of Marketing.
TI  - Retail marketing plans: how to prepare them, how to use them 
SN  - 0750620218
AV  - HF5415.13 .M36919 
PY  - 1993///
CY  - Oxford
PB  - Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Communication in marketing
KW  - Retail trade
N1  - Includes index; Understanding the retail marketing  process;
The marketing planning process:1 The main steps
The marketing planning process: 2 Removing the myth
   satisfying the customer; developing the catalogue; pricing; communication; distribution planning for action
ER  -