TY  - GEN
AU  -  Greg W Marshall
AU  -  Mark W Johnston.
TI  - Marketing  Management. 
SN  -  	9780071283182
SN  - 007128318
AV  - HF5415.13 .M3699
PY  - 2010///
CY  -  Boston ; London
PB  -  : McGraw-Hill Irwin
KW  -  Marketing -- Management.
KW  - Marketing
N1  - Includes index; Part one  Introduction to marketing management  1
Part Two  Information drives marketing decisions making  95
Part Three  Develop the value offering  235
Part four  Communicating and delivering the value offering  409
Index 1.1
ER  -