@book{1303,
	author = {Kotler, Philip. and Keller, Kevin Lane,},
	title = {Marketing management /},
	publisher = {Pearson Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, NJ :},
	edition = {Twelfth ed.},
	note = {Includes bibliographical references and index}
}