TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0256214425 (recycled paper)
SN  - 978025621
AV  - HF5415.13 .L395 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes index;  	1. Overview --
2. Defining the Competitive Set --
3. Industry Analysis --
4. Competitor Analysis --
5. Customer Analysis --
6. Market Potential and Forecasting --
7. Analysis and Strategy
ER  -