TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts & cases 
SN  - 0130807850
AV  - HD30.28 .D385 
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - pt. 1. Overview of strategic management --
pt. 2. Strategy formulation --
pt. 3. Strategy implementation --
pt. 4. Strategy evaluation --
pt. 5. Global issues in strategic management
ER  -