TY  - BOOK
AU  -  	T P Gopalaswamy
TI  - Rural marketing environment, problems and strategies
SN  - 9788125930976
SN  -  	8125930
AV  - HF5415.12 .G67
PY  - 2009///
CY  -  	New Delhi Vikas 
KW  -  	      Marketing -- India.
KW  -  Marketing
KW  -  India
N1  - Includes index; Introduction   1
Rural market environment    8
Rural demand and rural market index   36
Problems in rural marketing   48
Marketing of agricultural inputs   56
Marketing of consumables durable and services    88
Marketing of agricultural produce, and rural cottage industry products     116
Role of financial institutions in rural marketing    135
Role of cooperative institutions in rural marketing      149
Rural marketing strategies 158
Social marketing and corporate social responsibility   190
Cases    
Bibliography    237
Index    244
ER  -