TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780136009986
AV  - HF5415.13 .K64 
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index; Understanding Marketing Management --
Capturing Marketing Insights --
Connecting With Customers --
Building Strong Brands --
Shaping The Market Offerings --
Delivering Value --
Communicating Value --
Creating Successful Long-Term Growth
ER  -