<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Modern marketing management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Rustom S. Danvar</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Delhi</placeTerm>
    </place>
    <publisher>Ram Printograph</publisher>
    <dateIssued>2003</dateIssued>
    <edition>7th ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxv, 694 p. : ill.</extent>
  </physicalDescription>
  <tableOfContents>Part one  Dynamic Marketing  1
Part Two  Customer Orientation  115
Part Three  Product,  and pricing strategies  215
Distribution and promotion strategies  379
Part Five  Controlling and export opportunities  509</tableOfContents>
  <note type="statement of responsibility">Rustom S. Davar</note>
  <note>Includes indexes.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF5415.13 .D35</classification>
  <identifier type="isbn">8185461317</identifier>
  <identifier type="issn"> 9788185461311</identifier>
  <recordInfo/>
</mods>
