TY  - BOOK
AU  - Harrell,Gilbert D.
AU  - Frazier,Gary L.
TI  - Marketing: connecting with customers 
SN  - 0023502517 (paper)
SN  -  97800235
AV  - HF5415.13 .H356 
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index; Ch. 1. Marketing: Connecting with Customers --
Ch. 2. Customer Satisfaction and Loyalty: Building Value with Quality --
Ch. 3. Marketing Environment and Its Global Dimensions --
Ch. 4. Strategic Marketing Planning Process: Domestic and Global --
Ch. 5. Marketing Information and Research --
Ch. 6. Market Segmentation, Targeting, and Positioning --
Ch. 7. Connecting with Customers: Understanding Consumer Behavior --
Ch. 8. Business-to-Business Marketing --
Ch. 9. Product Decisions and Strategies --
Ch. 10. Product Planning, Development, and Management --
Ch. 11. Services and Nonprofit Marketing --
Ch. 12. Marketing Channels, Wholesaling, and Physical Distribution --
Ch. 13. Retailing and Direct Marketing --
Ch. 14. Integrated Marketing Communications --
Ch. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations --
Ch. 16. Personal Selling and Sales Force Management --
Ch. 17. Pricing Approaches --
Ch. 18. Pricing Strategy
ER  -