01595pam a2200193 a 4500 1266 1266 0023502517 (paper) 9780023502514 HF5415.13 .H356 Harrell, Gilbert D. Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. Upper Saddle River, NJ : Prentice Hall, c1999. xix, 552, 2, 18 p. : ill. (some col.) ; 28 cm. Includes bibliographical references and index Ch. 1. Marketing: Connecting with Customers -- Ch. 2. Customer Satisfaction and Loyalty: Building Value with Quality -- Ch. 3. Marketing Environment and Its Global Dimensions -- Ch. 4. Strategic Marketing Planning Process: Domestic and Global -- Ch. 5. Marketing Information and Research -- Ch. 6. Market Segmentation, Targeting, and Positioning -- Ch. 7. Connecting with Customers: Understanding Consumer Behavior -- Ch. 8. Business-to-Business Marketing -- Ch. 9. Product Decisions and Strategies -- Ch. 10. Product Planning, Development, and Management -- Ch. 11. Services and Nonprofit Marketing -- Ch. 12. Marketing Channels, Wholesaling, and Physical Distribution -- Ch. 13. Retailing and Direct Marketing -- Ch. 14. Integrated Marketing Communications -- Ch. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations -- Ch. 16. Personal Selling and Sales Force Management -- Ch. 17. Pricing Approaches -- Ch. 18. Pricing Strategy. Marketing Management. Consumer satisfaction. Frazier, Gary L. BK 0 0 0 0 REF MUCGM MUCGM GEN 2003-12-28 0 HF5415.13 .H356 12902 2017-11-28 00:00:00 2017-11-28 BK 0 0 0 0 MUCGM MUCGM GEN 2003-12-28 0 HF5415.13 .H356 12904 2017-11-28 00:00:00 BK 0 0 0 0 MUCGW MUCGW 2021-10-19 0 HF5415.13 .H356 12905 2021-10-19 00:00:00 2021-10-19 BK