01532pam a2200169 a 4500020002300000022001900023050002200042100002400064245008300088260005300171300005300224500005000277505096000327650002701287650002701314700002101341 a0023502517 (paper) a 978002350251400aHF5415.13b.H356 1 aHarrell, Gilbert D.10aMarketing :bconnecting with customers /cGilbert D. Harrell, Gary L. Frazier. aUpper Saddle River, NJ :bPrentice Hall,cc1999. axix, 552, 2, 18 p. :bill. (some col.) ;c28 cm. aIncludes bibliographical references and index aCh. 1. Marketing: Connecting with Customers -- Ch. 2. Customer Satisfaction and Loyalty: Building Value with Quality -- Ch. 3. Marketing Environment and Its Global Dimensions -- Ch. 4. Strategic Marketing Planning Process: Domestic and Global -- Ch. 5. Marketing Information and Research -- Ch. 6. Market Segmentation, Targeting, and Positioning -- Ch. 7. Connecting with Customers: Understanding Consumer Behavior -- Ch. 8. Business-to-Business Marketing -- Ch. 9. Product Decisions and Strategies -- Ch. 10. Product Planning, Development, and Management -- Ch. 11. Services and Nonprofit Marketing -- Ch. 12. Marketing Channels, Wholesaling, and Physical Distribution -- Ch. 13. Retailing and Direct Marketing -- Ch. 14. Integrated Marketing Communications -- Ch. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations -- Ch. 16. Personal Selling and Sales Force Management -- Ch. 17. Pricing Approaches -- Ch. 18. Pricing Strategy. 0aMarketingxManagement. 0aConsumer satisfaction.1 aFrazier, Gary L.