Bernhardt, Kenneth L. creator Kinnear, Thomas C. text Chicago Irwin c1997 7th ed. monographic xiv, 665 p. : ill., maps ; 25 cm. pt. 1. Orientation to the Case Method -- Ch. 1. Note to the Student on the Case Method -- Ch. 2. Introduction to Marketing Decision Making -- Ch. 3. Financial Analysis for Marketing Decision Making -- Ch. 4. Case with a Student Analysis -- pt. 2. Introduction to Marketing Decision Making -- pt. 3. Marketing Information and Forecasting -- pt. 4. Product and Brand Management Decisions -- pt. 5. Distribution Decisions -- pt. 6. Promotion Decisions -- pt. 7. Pricing Decisions -- pt. 8. Public Policy and Ethical Aspects of Marketing -- pt. 9. Marketing Programs and Strategy. Kenneth L. Bernhardt, Thomas C. Kinnear. Includes bibliographical references and index Marketing Management Marketing Decision making HF5415.13 .B448 0256204640 9780256204643