01243cam a2200217 a 4500 1258 1258 0256204640 9780256204643 HF5415.13 .B448 Bernhardt, Kenneth L., Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. 7th ed. Chicago : Irwin, c1997. xiv, 665 p. : ill., maps ; 25 cm. The Irwin series in marketing Includes bibliographical references and index pt. 1. Orientation to the Case Method -- Ch. 1. Note to the Student on the Case Method -- Ch. 2. Introduction to Marketing Decision Making -- Ch. 3. Financial Analysis for Marketing Decision Making -- Ch. 4. Case with a Student Analysis -- pt. 2. Introduction to Marketing Decision Making -- pt. 3. Marketing Information and Forecasting -- pt. 4. Product and Brand Management Decisions -- pt. 5. Distribution Decisions -- pt. 6. Promotion Decisions -- pt. 7. Pricing Decisions -- pt. 8. Public Policy and Ethical Aspects of Marketing -- pt. 9. Marketing Programs and Strategy. Marketing Management Marketing Decision making Kinnear, Thomas C., BK 0 0 0 0 REF MUCGM MUCGM GEN 2000-07-27 0 HF5415.13 .B448 12442 2017-11-27 00:00:00 2017-11-27 BK 0 0 0 0 MUCGM MUCGM GEN 2000-07-27 0 HF5415.13 .B448 12444 2017-11-27 00:00:00 2017-11-27 BK 0 0 0 0 MUCGM MUCGM GEN 2000-07-27 0 HF5415.13 .B448 12446 2018-01-19 00:00:00 2018-01-19 BK 0 0 0 0 REF MUCGM MUCGM GEN 2000-07-27 0 HF5415.13 .B448 12443 2018-01-19 00:00:00 2018-01-19 BK