TY  - BOOK
AU  - Barney,Jay B.
AU  - Hesterly,William S.
TI  - Strategic management and competitive advantage: concepts and cases 
SN  - 0131542745
AV  - HD30.28 .B36834 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Strategic planning
KW  - Business planning
KW  - Industrial management
KW  - Competition
N1  - Includes index; Chapter. 1. What is strategy and the strategic management process? --
Chapter. 2. Evaluating a firm's external environment --
Chapter. 3. Evaluating a firm's internal capabilities --
Chapter. 4. Cost leadership --
Chapter. 5. Product differentiation --
Chapter. 6. Vertical integration --
Chapter. 7. Corporate diversification --
Chapter. 8. Organizing to implement corporate diversification --
Chapter. 9. Strategic alliances --
Chapter. 10. Mergers and acquisitions --
App. Analyzing cases and preparing for class discussions
ER  -