TY  - BOOK
AU  - Kotler,Philip
AU  - Clarke,Roberta N.
TI  - Marketing for health care organizations
SN  - 0135575621
SN  - 978013557
AV  - RA410.56 .K68 
PY  - 1986///], c1987
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Medical care
KW  - Marketing
KW  - Social service
KW  - Health Services
KW  - organization & administration
N1  - Includes index; Part 1  Understanding marketing
Part 2  Organizing Marketing
Part 3  Analyzing Marketing opportunities
Part 4 Planning the marketing mix
Part 5  Supporting the marketing effort
ER  -