TY - BOOK AU - Abbey,James R. ED - American Hotel & Motel Association. TI - Hospitality sales and marketing SN - 9780866124447 SN - 97801335 AV - TX911.3.M3 Ab1 PY - 2003/// CY - Lansing, MI PB - Educational Institute of the American Hotel & Lodging Association KW - Hospitality industry KW - Marketing N1 - "Educational Institute books"--Page ii. Previous edition: 2008. Includes final examination answer sheet; Part 1 Introduction Part 2 Sales Techniques Part 3 Index 609 ER -