TY  - BOOK
AU  - Lynch,Richard L.
AU  - Ross,Herbert L.
AU  - Wray,Ralph D.
TI  - Introduction to marketing
SN  - 0070391912
SN  - 978007039
AV  - HF5415 .L936 
PY  - 1984///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Marketing
N1  - Includes index; Unit 1   1
Introduction
Unit 2   27
The market
Unit 3   125
Product/Service
Unit 4    189
Place
Unit 5    273
Price
Unit 6   331
Promotion    
Unit 7    443
People
Unit 8   511
Managing the marketing mix
ER  -