TY  - BOOK
AU  - Powers,Thomas F.
TI  - Marketing hospitality
SN  - 0471638463
SN  - 978047163
AV  - TX911.3.M3 P68 
PY  - 1990///
CY  - New York
PB  - Wiley
KW  - Hospitality industry
KW  - Marketing
N1  - Includes bibliographical references; Hospitality marketing: an introduction --
The environments of hospitality --
Market segmentation and target marketing --
The hospitality product offering --
Marketing and operations --
The place of hospitality --
The price of hospitality --
Promotion: mass selling --
Personal selling --
The strategic perspective --
Marketing planning --
Managing the marketing function --
Marketing information and marketing research
ER  -