TY  - BOOK
AU  - Niefeld,Jaye S.
TI  - The making of an advertising campaign
SN  - 0135461936 :
SN  -  97801354
AV  - HF5827 .N45 
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising campaigns
N1  - Introduction  1
Planning the campaign  5
The target Groups  31
The media plan  45
Public Relations  51
The creative work  63
Merchandising  91
Conclusion  101
ER  -