TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
AU  - Pearce,Charles
TI  - Advertising: principles and practice 
SN  - 0137232489
SN  -  97801372
AV  - HF5823 .W455 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index; Part 1  Advertising foundations and environment
Part 2  Advertising background, planning and strategy
Part 3  Advertising Media
Part 4  Creating Advertising
Part 5  Advertising Operations
Part 6 Miscellaneous Advertising

ER  -