TY  - BOOK
AU  - Proctor,Tony
TI  - Public sector marketing
SN  - 9780273708094 (pbk.)
AV  - JF1525.M37 P76 
PY  - 2007///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Government marketing
N1  - Includes index; Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet
ER  -