TY  - BOOK
AU  - Mullin,Roddy
AU  - Cummins,Julian
TI  - Sales promotion: how to create, implement & integrate campaigns that really work 
SN  - 9780749450212
SN  - 074945361
AV  - HF5438.5 .M85 
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Sales promotion
KW  - Marketing
N1  - Includes index; Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion
ER  -