TY  - GEN
AU  - Frank Jefkins
AU  - Frank Jefkins
TI  - Advertising
SN  -  	0750603259
SN  - 978075060
AV  - HF5823 .J43
PY  - 1992///
CY  - Oxford
PB  - Made Simple Books
N1  - Includes index; The advertising scene; planning advertising campaigns; media of advertising; creative advertising; special related areas; the advertising control system
ER  -