TY  - BOOK
AU  -  	Courtland L Bovée
AU  - John V. Thill
ED  - George P. Dovel
ED  - Marian Burk Wood
TI  - Advertising excellence
SN  -  	007006847X   
SN  - 978007006
AV  - HF5804 .A38
PY  - 1995///
CY  -  	New York : , 
PB  - McGraw-Hill
KW  -  	      Advertising.
KW  - Advertenties.
KW  - Advertising
N1  -  	Preface --
Staff --
How to Use the Dictionary --
Pronunciation Key --
A-Z Terms --
Appendix --
Equivalents of commonly used units for the U.S. Customary System and the metric system --
Conversion factors for the U.S. Customary System, metric system, and International System --
Mathematical notation, with definitions --
Symbols commonly used in geometry --
Formulas for trigonometric (circular) functions --
Values of trigonometric functions --
Special constants --
Common logarithm table, giving log (a + b) --
General rules of integration --
Regular polytopes in n dimensions
ER  -