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  <titleInfo>
    <title>Advertising excellence</title>
  </titleInfo>
  <name type="personal">
    <namePart> 	Courtland L Bovée</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>John V. Thill</namePart>
  </name>
  <name type="corporate">
    <namePart>George P. Dovel</namePart>
  </name>
  <name type="conference">
    <namePart>Marian Burk Wood</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">	New York</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>©1995</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxxvi, 561pgs, 1 volume (various pagings) :;  illustrations (some color)   29 cm.</extent>
  </physicalDescription>
  <tableOfContents> 	Preface --
Staff --
How to Use the Dictionary --
Pronunciation Key --
A-Z Terms --
Appendix --
Equivalents of commonly used units for the U.S. Customary System and the metric system --
Conversion factors for the U.S. Customary System, metric system, and International System --
Mathematical notation, with definitions --
Symbols commonly used in geometry --
Formulas for trigonometric (circular) functions --
Values of trigonometric functions --
Special constants --
Common logarithm table, giving log (a + b) --
General rules of integration --
Regular polytopes in n dimensions.</tableOfContents>
  <note type="statement of responsibility">Courtland L Bovée</note>
  <subject>
    <topic> 	      Advertising</topic>
    <topic>Advertenties</topic>
  </subject>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <classification authority="lcc">HF5804 .A38</classification>
  <relatedItem type="series">
    <titleInfo>
      <title> McGraw-Hill series in marketing</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn"> 	007006847X   </identifier>
  <identifier type="issn">9780070068476</identifier>
  <identifier type="issn">9780071138529</identifier>
  <identifier type="issn">0071138528</identifier>
  <recordInfo/>
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