Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009.Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: - 9780324568622 (student ed.)
- 0324568622 (student ed.)
- 9780324569407 (instructor's ed.)
- 0324569408 (instructor's ed.)
- HF5821 .Og9
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Methodist University Library Main General Stacks | Reference | HF5821 .Og9 (Browse shelf(Opens below)) | Available | 37699 |
Includes index
The process: advertising and integrated brand promotion in business and society 2
Planning: Analyzing advertising and integrated brand promotion environments 148
Preparing the message 308
Placing the message in conventional and new media 444
Integrated brand promotion 558
Appendix 674
Index 715
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