Selling and sales management / David Jobber and Geoff Lancaster.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006.Edition: 7th edDescription: xxi, 526 p. : illus. ; 25 cmISBN: - 0273695797
- 9780273695790
- HF5438.25 .J63
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 22495 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 17954 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 22493 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 22496 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 17952 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 22494 | ||||||||||||||
|
Books
|
Methodist University Library Tema Reference | HF5438.25 .J63 (Browse shelf(Opens below)) | Available | 22481 |
Includes index
Chapter 1: Development and Role of Selling in Marketing
Chapter 2: Sales Strategies
Chapter 3: Consumer and Organisational Buyer Behaviour
Chapter 4: Sales Settings
Chapter 5: International Selling
Chapter 6: Law and Ethical Issues
Chapter 7: Sales Responsibilities and Preparation
Chapter 8: Personal Selling Skills
Chapter 9: Key Account Management
Chapter 10: Relationship Selling
Chapter 11: Direct Marketing
Chapter 12: Internet and IT Applications in Selling and Sales Management
Chapter 13: Recruitment and Selection
Chapter 14: Motivation and Training
Chapter 15: Organisation and Compensation
Chapter 16: Sales Forecasting and Budgeting
Chapter 17: Salesforce Evaluation.
There are no comments on this title.