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Marketing essentials Lois Farese; Grady Kimbrell; Carl A Woloszyk

By: Contributor(s): Material type: TextPublication details: New York, N.Y. : Glencoe/McGraw-Hill, ©1997.Edition: 2nd edDescription: xx, 620 pages : color illustrations ; 29 cm 1 teacher's wraparound edition (T48, xx, 620 pages : color illustrations ; 29 cm), 7 teacher resources, 75 overhead transparencies, 9 computer discs in 3 sets with guidesISBN:
  • 0026406012
ISSN:
  • 9780026406017
  • 9780026406024
  • 0026406020
Subject(s): LOC classification:
  • HF5415
Contents:
The world of marketing xx Economic essentials 28 Business and marketing essentials 58 Human resource essentials 102 Selling 172 Promotion 242 Buying and distribution 306 Pricing 376 Marketing information management 418 Product planning 446 Entrepreneurship 486 Career planning 546
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 (Browse shelf(Opens below)) Available 13242
Books Methodist University Library Main General Stacks HF5415 (Browse shelf(Opens below)) Available 13243
Books Methodist University Library Main General Stacks HF5415 (Browse shelf(Opens below)) Available 13245
Books Methodist University Library Main General Stacks Reference HF5415 (Browse shelf(Opens below)) Available 13240
Books Methodist University Library Main General Stacks HF5415 (Browse shelf(Opens below)) Available 13246
Books Methodist University Library Wenchi Faculty HF5415 (Browse shelf(Opens below)) Available 13244
Books Methodist University Library Wenchi Faculty HF5415 (Browse shelf(Opens below)) Available 13239

Includes index

The world of marketing xx
Economic essentials 28
Business and marketing essentials 58
Human resource essentials 102
Selling 172
Promotion 242
Buying and distribution 306
Pricing 376
Marketing information management 418
Product planning 446
Entrepreneurship 486
Career planning 546

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