Fundamentals of selling : customers for life / Charles M. Futrell.
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TextPublication details: Chicago, Ill. : R.D. Irwin, 1996.Edition: 5th edDescription: xx, 556 p. : ill. (some col.) ; 26 cmISBN: - 0256138273 (h)
- 9780256138276
- HF5438.25.F87
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Methodist University Library Tema General Stacks | HF5438.25.F87 1995 (Browse shelf(Opens below)) | Available | 21187 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5438.25.F87 1995 (Browse shelf(Opens below)) | Available | 21189 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5438.25.F87 1995 (Browse shelf(Opens below)) | Available | 21186 | ||||||||||||||
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Methodist University Library Wenchi Faculty | HF5438.25.F87 (Browse shelf(Opens below)) | Available | 13190 |
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| HF5438.25.F87 1995 Fundamentals of selling : | HF5438.25.F87 1995 Fundamentals of selling : | HF5438.25.F87 1995 Fundamentals of selling : | HF5438.25.F87 1995 Fundamentals of selling : | HF5438.25.F87 1995 Fundamentals of selling : | HF5438.4 .C48 Sales force management / | HF5438.4 .C48 Sales force management / |
This textbook was conceived as a method of providing ample materials for readers to construct their own sales presentations after studying the text. Covering the basics for understanding the concepts of selling in a practical, straightforward, and readable manner, it provides students with a textbook for use in preparing sales presentations and role-playing exercises. The Stiffy disc contains a demo/tutorial ACT for Windows and ACT Mobile Link for Windows.
Includes bibliographical references and index
Selling as a profession 1
Preparation for relationship selling 93
The relationship selling process 189
Managing yourself, your career and others 439
Notes 530
Name Index 549
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