Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999.Description: x, 262 p. ; 29 cmISBN: - 0761908668 (hardcover : acidfree paper)
- 0761908676 (pbk. : acidfree paper)
- 9780761908678
- HF5414 .W44
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5414 .W44 (Browse shelf(Opens below)) | Available | 12280 |
Includes bibliographical references and index
Sect. I. What is Social Marketing? Ch. 1. Social Marketing Basics. Ch. 2. Not Just Business as Usual. Ch. 3. The Social Marketing Mix. Ch. 4. The Social Marketing Process --
Sect. II. Step 1: Planning. Ch. 5. Formative Research in Social Marketing. Ch. 6. Analysis. Ch. 7. Segmenting the Target Audience. Ch. 8. Strategy Development --
Sect. III. Step 2: Message and Materials Development. Ch. 9. Identifying Appropriate Channels. Ch. 10. Developing Effective Messages. Ch. 11. Producing Creative Executions --
Sect. IV. Step 3: Pretesting. Ch. 12. Pretesting Principles. Ch. 13. Conducting the Pretest. Ch. 14. Using the Pretesting Results --
Sect. V. Step 4: Implementation. Ch. 15. Developing an Implementation Plan.
There are no comments on this title.