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Contemporary marketing : wired / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1998.Edition: 9th edDescription: 1 v. (various pagings) : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0030185971 (book)
  • 0030191572 (disk)
ISSN:
  • 9780030185977
  • 9780030191572
Subject(s): LOC classification:
  • HF5415 .B53
Contents:
pt. 1. The contemporary marketing environment -- pt. 2. Marketing planning, information, and segmentation -- pt. 3. Buyer behavior and relationship marketing -- pt. 4. Product strategy -- pt. 5. Distribution strategy -- pt. 6. Promotional strategy -- pt. 7. Pricing strategy.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .B53 (Browse shelf(Opens below)) Available 12299

"Discovering your marketing career / by Eric Sandburg"--Disk.

pt. 1. The contemporary marketing environment --
pt. 2. Marketing planning, information, and segmentation --
pt. 3. Buyer behavior and relationship marketing --
pt. 4. Product strategy --
pt. 5. Distribution strategy --
pt. 6. Promotional strategy --
pt. 7. Pricing strategy.

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