Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer.

By:

Mason, Joseph Barry

Contributor(s):

Mayer, Morris Lehman

Material type:

TextPublication details: Homewood, IL : BPI/Irwin, c1990.Edition: 5th edDescription: xx, 826 p. : ill. ; 24 cmISBN:

0256079595

ISSN:

9780256079595

Subject(s):

Retail trade

LOC classification:

HF5429 .M328

Contents:

Classification, trends and explanation of institutional change 2 Strategic planning: the search for differential advantage 46 Marketing strategy and competitive alternatives 82 Retail decision support system 126 Socioeconomic, competitive and technological environments 168 Legal, public policy, and ethical influences on competitive strategy 212 Consumer shopping behavior and competitive strategy 250 The financial plan 296 Organizational structure and the human resources plan 340 The merchandise plan 388 Strategic issues in merchandise inventory procurement and distribution 472 Communications strategy: advertising sales promotion and publicity 518 Communications strategy: customer support services 564 The presentation strategy: store layout and merchandise presentation 608 Channel strategy 708 Assessing the effectiveness of strategy development amd implementation: control and evaluation 750 Index 813

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HF5429 .M328 (Browse shelf(Opens below))					Available			36781

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Previous	HF5429 .L4828 Retailing management /	HF5429 .L4828 Retailing management /	HF5429 .M327 Retailing /	HF5429 .M328 Modern retailing :	HF5429 .R4525 Retail management :	HF5429 .R478 Retailing /	HF5429 .ST8 Strategy, Marketing & Economics	Next

Includes Index

Classification, trends and explanation of institutional change 2
Strategic planning: the search for differential advantage 46
Marketing strategy and competitive alternatives 82
Retail decision support system 126
Socioeconomic, competitive and technological environments 168
Legal, public policy, and ethical influences on competitive strategy 212
Consumer shopping behavior and competitive strategy 250
The financial plan 296
Organizational structure and the human resources plan 340
The merchandise plan 388
Strategic issues in merchandise inventory procurement and distribution 472
Communications strategy: advertising sales promotion and publicity 518
Communications strategy: customer support services 564
The presentation strategy: store layout and merchandise presentation 608
Channel strategy 708
Assessing the effectiveness of strategy development amd implementation: control and evaluation 750
Index 813

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